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WRITING

I focus on developing thoughtful, audience-centered content that makes ideas more engaging, accessible and effective.

Below is a selection of writing samples.

Product Marketing

Insperity Brochures

At Insperity, I created foundational product marketing and sales enablement content that communicated complex services, technologies and business solutions to prospective customers. The brochures featured below served as cornerstone messaging assets, establishing product positioning, value propositions and core messaging that informed product pages, landing pages, sales collateral and other customer-facing materials.

  • Insperity HR Consulting Brochure

    This positioned Insperity's consulting services around the evolving challenges organizations face throughout the business lifecycle. Originally developed as a brochure and adapted for the web, the content helped business owners understand how HR strategy, talent management, leadership development and risk mitigation can support growth, scalability and long-term business success.

  • Insperity Premier: HCM Technology Brochure

    This product marketing campaign showcased Insperity's cloud-based human capital management platform and workforce optimization services. The piece translated technical product features into clear business outcomes, helping HR leaders understand how the platform could streamline operations, improve workforce management and support organizational growth.

  • Insperity ExpensAble SaaS Product Sheet

    This product marketing campaign supported Insperity's ExpensAble expense management software suite and the ExpensAble Plus Mastercard add-on. Developed through a combination of product sheets, landing pages and supporting marketing materials, the content translated technical capabilities such as mobile receipt capture, workflow automation, reporting and accounting integrations into clear business benefits, helping organizations gain greater visibility and control over employee expenses.

B2B Thought Leadership

Insperity Thought Leadership Content

These ghostwritten B2B content marketing assets were developed in partnership with subject-matter experts and designed to educate business leaders on workforce strategy, organizational effectiveness and business operations topics. Content supported thought leadership, lead generation and customer education initiatives across multiple stages of the buyer journey.

  • 5 Common PEO Myths Debunked

    This thought leadership blog addressed common misconceptions about professional employer organizations (PEOs), helping business owners better understand co-employment, HR outsourcing and the strategic benefits of partnering with a PEO.

  • Talent Acquisition: 13 Secrets to Recruiting and Retaining Top Talent
    This educational lead-generation guide explored the foundational elements of a successful talent acquisition strategy, from employer branding and candidate experience to workforce planning and onboarding. Combining research, practical recommendations and strategic insights, the guide helped business leaders build recruiting processes that attract, engage and retain high-performing employees.

  • 4 Ways to Continue to Get the Most Out of High Performers

    This leadership-focused blog explored practical strategies for supporting and retaining top-performing employees by removing obstacles, providing meaningful recognition and fostering a culture of continuous improvement.

Insperity Magazine

Insperity Magazine was a quarterly, long-form publication, available in print and digital formats, designed to support sales enablement, lead generation and customer engagement efforts.

  • The Insperity Guide to Company Culture

    This issue of Insperity Magazine examined how company culture influences employee engagement, recruitment, retention and business performance. Through a blend of executive insights, research and practical guidance, this provided strategies for defining organizational values, strengthening workplace culture and supporting long-term growth.

  • 30 Pearls of Wisdom: Lessons Learned From 30 Years Building a Business
    This issue of Insperity Magazine featured lessons and insights from Insperity leaders tied to the company’s 30th anniversary, with content designed to provide guidance and perspective for small business owners.

Insperity Email Nurturing Campaign

  • Featured Email Nurturing Campaign
    These lead nurturing emails were developed to engage prospective customers who downloaded educational resources including guides, e-books and editorial content. Messaging focused on customer education, thought leadership and moving prospects further through the marketing funnel.

ABS Group Webinars

These webinar marketing materials were developed for engineering, industrial safety and risk management audiences and translated highly technical subject matter into clear, registration-focused promotional content.

  • Corrosion Control: Issues and Solutions for Offshore Floating Facilities
    This webinar promotional copy focused on corrosion-related safety and reliability challenges impacting offshore oil and gas facilities while positioning the webinar as a practical resource for engineers and operators seeking risk-based corrosion management solutions.

  • Conduct of Operations and Operational Discipline
    This webinar promotional copy focused on operational safety, workplace behavior and risk reduction strategies for high-hazard industries while positioning the webinar as a practical resource for improving operational discipline and long-term safety performance.

Public Relations

Visionary Broadband Press Releases

As part of an integrated public relations campaign designed to strengthen Visionary Broadband’s reputation across rural markets in Colorado, Wyoming and Montana, these press releases highlighted company growth, broadband expansion and infrastructure investment through locally relevant storytelling and industry-focused messaging.

Before the Bell Opinion Editorials

As part of the Before the Bell public awareness campaign, these opinion editorials were developed to connect broader conversations around parenting, education and child development to the importance of early childhood learning resources and support for Oklahoma families.

Educational Content

Wildlife Acoustics Blogs

Through educational content marketing on the company's blog, I helped translate highly technical scientific subject matter into accessible, engaging content for both professional researchers and consumer audiences.

Before the Bell Blogs

As part of a public awareness campaign designed to help Oklahoma parents with young children, these blog posts were written to help families navigate early childhood development topics through approachable, supportive and actionable educational content.