B2B Webinars
ABS Group's webinar program was designed to position the company's engineers and consultants as trusted industry experts while generating demand for consulting, training and professional services. The program covered highly technical topics across process safety, environmental risk, reliability engineering, asset integrity, cybersecurity and regulatory compliance, reaching audiences across six continents.
The Challenge
Although the organization was holding occasional webinars, sessions averaged around 10 attendees. Additionally, the program lacked standardized processes for planning, promotion and execution. Technical subject-matter experts were responsible for presenting complex content, but there was limited infrastructure in place to support webinar development, audience targeting and attendee engagement.
The goal was to increase registrations, improve operational consistency and transform webinars into a more effective lead generation channel.
Strategy & Execution
Developed and executed integrated demand generation campaigns across email, web, social media, registration platforms and sales follow-up programs supporting technical B2B webinars.
Managed end-to-end webinar execution, including topic planning, abstract development, registration setup, speaker coordination, technical rehearsals, live event management and attendee follow-up.
Created webinar planning timelines, abstract worksheets, presenter onboarding materials, approval workflows and reporting procedures to improve consistency and scalability.
Collaborated with subject-matter experts to develop webinar abstracts, learning objectives and audience-focused promotional content for highly technical topics.
Partnered with the design team to create standardized webinar presentation templates, introductory slides and branded graphics, ensuring a consistent experience across webinar programs and presenters.
Coordinated webinar scheduling, presenter support and attendee communications across multiple time zones, balancing the needs of global audiences and international subject-matter experts.
Conducted technical rehearsals and presenter preparation sessions to ensure speakers were comfortable with webinar technology, presentation flow and audience interaction.
Managed reporting and lead distribution processes, ensuring subject-matter experts could efficiently follow up with webinar attendees and prospects.
Repurposed webinar recordings into gated resources on SEO-optimized webpages, extending content lifespan and supporting ongoing lead generation.
Results
60+ webinars executed
Nearly 5,000 total registrants
2,500+ total live attendees
50% average attendance rate
Average registrations increased from 10 attendees to 80 attendees per webinar
SAMPLE WEBINAR OVERVIEW
Corrosion control: Issues and solutions for offshore floating facilities
April 24 at 10 a.m. CST
The impact of corrosion on the safety, integrity and reliability of offshore facilities can be considerable, and yet many poor design decisions are still being made.
In this complimentary webinar, we will review real-world corrosion issues and present alternative approaches to either correct the problem at the design stage, or retrospectively for operating facilities. We will discuss various situations including process and utility equipment failures, common incorrect assumptions made about void tanks, and accelerated corrosion in cargo tanks of FPSOs and FSOs.
This webinar will help designers and operators of oil and gas facilities understand some of the challenges in corrosion management and will present risk-based options for focusing efforts to optimize costs.
What you will learn
Common pitfalls in corrosion protection design
Realistic solutions to be applied to ongoing corrosion problems
How to improve management system design to prevent corrosion
Alternative approaches to monitoring for corrosion
Risk-based options for corrosion management that will help optimize costs
Presenter
Brian Gibbs, Director of Inspection and Verification, is an internationally experienced professional with a career spanning more than 30 years in asset integrity management. His focus has been in the oil and gas industry working particularly with both fixed and floating assets in many locations around the world.
Register now to join us April 24 at 10 a.m. CST.
SAMPLE WEBINAR OVERVIEW
Conduct of operations and operational discipline
May 28 at 10 a.m. CST
Too often, safety incidents are blamed on bad luck or even bad employees. In reality, safety incidents are often a direct result of a poorly organized work environment, a misunderstanding of duties or a failure to understand priorities.
In this complimentary webinar, we will describe how Conduct of Operations (ConOps) and Operational Disciple (OD) can help you reduce incident rates and provide significant near-term operational improvements that can translate directly to your bottom line. We will utilize the same approaches as described in the Center for Chemical Process Safety’s (CCPS) 2011 book on the topic. For several decades, many high hazard industries, such as commercial aviation, civilian nuclear power and the nuclear navy have embraced ConOps and OD programs with clear and impressive results.
What you will learn
Why your facility might benefit from implementing a ConOps/OD program
How to “sell” the program to various stakeholders, ranging from the site leadership team to front-line employees
Where to start, along with some common pitfalls and practical options for avoiding them
What causes people to do what they do, and how improve their behavior, even when no one is looking
The role that plant conditions and other “non-people” aspects play in ConOps/OD and options for addressing those issues
Presenter
Bill Bradshaw is a senior engineer at ABS Group with more than 30 years’ experience in chemical and nuclear industries. He has extensive experience with processes involving highly hazardous chemicals.
Bradshaw led the effort to write the book Risk Based Process Safety for the American Institute of Chemical Engineers’ Center for Chemical Process Safety (CCPS), and more recently, he co-authored the CCPS book Conduct of Operations and Operational Discipline.
Register now to join us May 28 at 10 a.m. CST.