Summary

Award-winning marketing strategist with 15+ years of experience developing integrated marketing and communications campaigns. Specializes in connecting strategy and storytelling across platforms through thoughtful, audience-centered creative execution.

Experience

Honeymoon
Account Executive, Integrated Marketing & PR
Oklahoma City, OK
August 2023 to March 2026

Honeymoon (formerly Candor) is a nationally operating integrated marketing and communications agency headquartered in Chicago with a regional office in Oklahoma City.

  • Developed integrated marketing campaigns rooted in audience research, strategic insight and original campaign concepts aligned with client business objectives.

  • Led creative strategy and messaging direction, including brand storytelling and content frameworks across integrated campaigns.

  • Partnered with digital teams to concept and execute organic and paid social campaigns, ensuring alignment between storytelling, targeting and performance strategy.

  • As client lead, drove creative, messaging, content and PR execution for an integrated statewide public awareness campaign generating 92M impressions and 304K microsite sessions.

  • Led public relations campaign for fiber internet provider, securing 125 media placements including 20 national trade outlets with 100% placement rate.

  • Recognized with multiple industry awards, including PRSA Uppercase Awards, ADDY Awards, Marketing Excellence Awards, and a Silver Link Award.

Wildlife Acoustics
Marketing Specialist
Boston, MA
July 2021 to August 2022

Wildlife Acoustics is an employee-owned business that sells wildlife recording equipment to wildlife researchers and enthusiasts. The company is a market leader and pioneer of the industry.

  • Created and executed organic social content strategy aligned with broader marketing initiatives and audience engagement goals.

  • Increased social media engagement across platforms, including Instagram (503%), Twitter (201%) and Facebook (94%).

  • Grew social media reach by increasing impressions on Instagram (354%), Twitter (49%) and Facebook (89%).

  • Interviewed internal subject-matter experts to write long-form, SEO-friendly blog topics for top-of-the-funnel prospects, with readers averaging 3.5 minutes on page.

  • Photographed original, outdoor, natural-light brand and product imagery, which were used for advertising, social media, presentations and other marketing collateral.

@wickedcuteworld & @wickedcutebirds
Photographer & Microinfluencer (Self-Employed)
Boston, MA
August 2019 to June 2022

During a professional sabbatical (and beyond), I focused on street and bird photography, shared my work on Instagram, and built highly engaged audiences while deepening my experience in organic audience growth.

  • Created a street photography Instagram account @wickedcuteworld, which quickly grew to nearly 3,000 followers after being featured by Boston Magazine, Yankee Magazine and many others.

  • Collaborated with brands including Bumble and other businesses to create sponsored content.

  • Launched a separate bird photography account, @wickedcutebirds, which gained nearly 2,000 followers and developed a highly engaged audience.

Insperity
Creative Marketing Writer
Houston, TX
April 2014 to July 2019

Insperity (NYSE: NSP) is a public, B2B services and technology company with 70+ offices across the U.S. and $3+ billion in annual revenue. It’s consistently named a top workplace in Houston.

  • Worked collaboratively in agile, agency-style marketing department to strategically roadmap and build comprehensive marketing campaigns with digital and print assets.

  • Developed blog topics, performed blog audits and ghostwrote content for the company’s award-winning thought leadership blog, which accounted for the largest share of marketing leads.

  • Led homepage redesign project in collaboration with design team that resulted in a 30% increase in homepage conversion rates that year.

  • Pitched new company tagline (HR that Makes a Difference), which was selected through a committee process, vetted and implemented in 2019.

  • Using IBM Watson and working directly with a developer, successfully built the company’s first sales chatbot that operated after hours to book appointments online.

ABS Group
Digital Marketing Specialist
Houston, TX
May 2013 to April 2014

ABS Group is a subsidiary of the American Bureau of Shipping with 100+ offices operating in 30+ countries. It offers B2B safety engineering consulting services to the marine, oil, gas and renewable energy sectors.

  • Supported integrated B2B campaigns targeting global technical and industrial audiences.

  • Managed promotional strategy and execution for over 60 webinars covering safety engineering, offshore operations and risk management topics, attracting more than 2,500 total attendees.

  • Oversaw email marketing efforts that achieved above-average industry open rates (31%) and click-through rates (3.58%).

Plato’s Closet Houston
Marketing Manager
Houston, TX
November 2012 to April 2013

Plato’s Closet is a B2C franchise company of Winmark (NASDAQ: WINA). The retail chain buys and sells trendy, lightly used clothing. I oversaw marketing efforts for eight Houston-area stores.

  • In cooperation with Winmark brand standards, created clear and persuasive B2C messaging for a variety of platforms, including print flyers, web content, email campaigns and social media.

  • Managed relationship with outside ad agencies for development and placement of advertising on traditional radio, Pandora and YouTube.

Sanita Footwear
Marketing Manager
Houston, TX
August 2011 to March 2012

Sanita Footwear is a privately-held, B2C footwear company based in Denmark that specializes in workwear and fashion clogs.

  • Worked collaboratively with global marketing team in Denmark to create traditional, digital and social media strategies to promote new product launches, sales promotions, an e-commerce website and more.

  • Traveled to Denmark to participate in product design team meetings to offer feedback on workwear clogs developed specifically for the U.S. market.

  • Developed U.S. branding strategy and product name for new slip-resistant clog, called the  Sanita SmartStep, which continues to be a successful product line.

  • Pinpointed brand advocates and influencers and developed mutually beneficial partnerships, including an ongoing relationship with fashion blogger Bebe Zeva.

Regional Food Bank of Oklahoma
Oklahoma City, OK
Marketing Coordinator, March 2009 to October 2010
Marketing Assistant, December 2008 to March 2009

The Regional Food Bank of Oklahoma is the largest hunger-relief nonprofit organization in Oklahoma, which serves 53 counties in Western and Central Oklahoma.

  • Developed compelling lead nurturing campaigns, including a holiday email campaign that helped to generate more than $500,000 in online donations.

  • Created, maintained and grew social media presence from scratch, generating an audience of 5,000+ on both Twitter and Facebook.

  • Selected as one of three marketers to participate in Feeding America Social Media Committee to educate other food banks on how to grow their online audience.

  • Established first-ever Celebrity Council who helped to increase awareness of hunger issues not only through social media, but also through traditional media outlets.

Bankmark / Event Coordinator
Norman, OK
March 2008 to November 2008

BankMark was a banking consulting company that helped banks in formation to raise the necessary funding to open.

  • Negotiated event vendor pricing, completed contracts, managed invitation database and RSVPs, and performed all follow-up tasks for promo events until bank successfully capitalized.

Sophie Zine
Creator/Editor
Oklahoma City, OK
January 2007 to July 2008

Sophie Zine was a local online publication that I created and managed that promoted Oklahoma’s growing art culture.

  • Recruited a staff of 25+ volunteer writers, graphic designers and photographers to help support the publication.

  • Wrote, edited, designed, organized and published over 100 stories and 10 photo shoots.

  • Hosted ten Sophie Zine special events with up to 200 guests in attendance per event.

  • Promoted publication through various media outlets, including social media, radio and newspaper, to gain readership.

  • Recognized by a state-initiative project called Oklahoma Creativity Project as an innovative, creative mind.

The Daily O’Collegian
Contributing Writer
Stillwater, OK
August 2005 to May 2007
The Daily O'Collegian is a student-run, print newspaper at Oklahoma State University.

CenterPoint Energy
Corporate Communications Intern
Houston, TX
May 2006 to August 2006
CenterPoint Energy (NYSE: CNP) is a Fortune 500 electric and natural gas utility company that’s headquartered in Houston, Texas.

  • Contributed to a variety of communication efforts, including writing both technical and non-technical content for press materials, webpages and corporate brochures.

Education

University of Oklahoma
Norman, OK
M.A. Degree Program
Mass Communication
August 2010 to May 2011

Oklahoma State University
Stillwater, OK
B.A. Degree
Journalism / Public Relations
August 2003 to December 2007

Awards

  • Silver ADDY Award / Public Service Video / 2026

  • Award of Excellence / Google Paid Search / 2025

  • Award of Excellence / Social Media Ads / 2025

  • Silver ADDY Award / Integrated Media Public Service Campaign (One or More Mediums) / 2025

  • Bronze ADDY Award / Public Service Campaign (2–4 Executions) / 2025

  • PRSA Uppercase Award / Award of Excellence for Marketing Campaign / 2024

  • PRSA Uppercase Award / Award for Public Service Campaign / 2024

  • Silver Link Award / Branding Category / 2024

  • Silver ADDY Award / Social Media Campaign / 2024

  • Business Marketing Awards Winner / 2019

  • HOW In-House Design Awards Winner / 2017

  • Insperity Employee of the Month Nominee / 2015

  • WeCanEndThis.com Digital Can Drive / Winner, Resulting in a Truckload Food Donation to Food Bank / 2010

  • Pound For Pound Challenge / $10,000 Marketing Excellence Grant Recipient / 2010

  • Midwest Media & Marketing Video / Grant Recipient / 2010

Career Development

Conferences/Trainings

  • MARCON / OKC, OK / 2025

  • Women in Business Summit / OKC, OK / 2024

  • Hubspot’s INBOUND / Boston, MA / 2018

  • Hubspot’s INBOUND / Boston, MA / 2017

  • American Marketing Association Marketing Edge Conference / Houston, TX / 2016

  • Copyblogger Authority Conference / Denver, CO / 2015

  • American Marketing Association Edge Conference / Houston, TX / 2014

  • South By Southwest (SXSW) Interactive Conference / Austin, TX / 2014

  • Feeding America Marketing Conference / Chicago, IL / 2011

  • Feeding America Marketing Conference / Chicago, IL / 2010

  • Social Media Summit / Charlotte, NC / 2010

  • Convio Email Marketing Training / Austin, TX / 2010

  • The Oklahoman Social Media Conference / OKC, OK / 2009

Presenter

  • Feeding America Social Media Committee / Chicago, IL / 2010

  • Regional Food Bank Member Agency Conference / OKC, OK / 2010

  • Oklahoma State University, JB4520, Social Media Course / Stillwater, OK / 2009