Summary
From marketing Danish clogs to SaaS technology, my 15+ year career as an award-winning content marketer has spanned diverse industries and audiences. I specialize in connecting strategy and storytelling across channels through thoughtful, audience-centered content that delights and drives action.
Key Skills
Campaign Strategy • Channel Marketing • Content Marketing • Content Strategy • Copywriting • Customer Journey Mapping • E-commerce Marketing • Email Marketing • Executive Communications • Influencer Marketing • Integrated Marketing • Lead Generation • Lifecycle Marketing • Marketing Analytics • Paid Social • Paid Search • Product Messaging • Public Relations • Sales Enablement • SEO Content • Social Media Marketing • Thought Leadership • Video Scripts • Web & Landing Page Copy
Experience
Honeymoon
Account Executive, Integrated Marketing & Communications
Oklahoma City, OK
August 2023 to March 2026
Honeymoon is a nationally operating integrated marketing and communications agency.
Developed campaign concepts, messaging and content rooted in audience research and aligned with business objectives across paid, owned and earned media channels.
Crafted copy for social ads, landing pages, email marketing, SEO blog content, PR and thought leadership content while maintaining brand standards, voice and tone.
Guided campaign deliverables, providing editorial feedback to digital marketers, designers and video producers.
Leveraged AI to accelerate research, copy development and workflows while maintaining human perspective.
Developed monthly client reports, translating campaign performance data into actionable insights.
Drove statewide awareness campaign generating 92M impressions and 304K microsite sessions.
Led PR campaign for a fiber internet provider, securing 125 media placements, including 20 trade outlet placements.
Earned 9 industry awards, including ADDY, PRSA Uppercase, Marketing Excellence and Silver Link awards.
Wildlife Acoustics
Marketing Specialist
Boston, MA
July 2021 to August 2022
Wildlife Acoustics is a global leader in wildlife recording equipment and acoustic monitoring technology.
Managed editorial calendar and content planning for social media, balancing bioacoustics news, conservation topics and product initiatives to deliver timely, audience-focused content for wildlife researchers and enthusiasts.
Increased organic engagement across Instagram (503%), Twitter (201%) and Facebook (94%).
Spearheaded influencer marketing program, coordinating creator partnerships to help reach target audiences.
Created thought leadership blogs from subject-matter expert interviews, with readers averaging 3.5 minutes on page.
@WickedCuteWorld & @WickedCuteBirds
Photographer & Microinfluencer
Boston, MA
August 2019 to July 2021
During a professional sabbatical, I focused on photography and built engaged audiences by sharing my work on Instagram.
Created @WickedCuteWorld, which quickly grew to nearly 3K followers with features from Boston Magazine, Yankee Magazine and many others.
Became a brand ambassador for Bumble and collaborated with other businesses to create sponsored content.
Launched @WickedCuteBirds, a bird photography account which gained nearly 2K followers.
Insperity
Creative Marketing Writer
Houston, TX
April 2014 to July 2019
Insperity (NYSE: NSP) is a leading provider of B2B HR services and SaaS technology.
Collaborated cross-functionally to roadmap integrated campaigns, shaping content strategy and execution.
Led messaging and UX copy development for a homepage redesign, increasing conversion rates by 30% in 6 months.
Served as lead copywriter for Allstate channel marketing campaign that generated 1,960 leads and 101 closed deals.
Developed SEO blog topics and content mapped to the sales cycle, supporting the top lead generation channel.
Produced lifecycle marketing content covering complex, highly regulated topics, including PEO co-employment services and healthcare benefits administration, for Insperity Magazine, e-books, email series and landing pages.
Crafted SaaS product marketing copy supporting human capital management (HCM) and Mastercard-enabled expense management solutions, translating software functionality into clear messaging.
ABS Group
Digital Marketing Specialist
Houston, TX
May 2013 to April 2014
ABS Group is an international safety engineering consultancy and subsidiary of the American Bureau of Shipping.
Managed global webinar program, including promotional strategy, content development and execution, increasing average registrations from 10 to 80 for 60+ webinars and generating nearly 5K registrations and 2.5K attendees.
Owned email marketing strategy for a 76K-subscriber database, including audience segmentation, copywriting and design, achieving above-average industry open rates (31%) and click-through rates (3.58%).
Developed organic and paid social media strategies, increasing followers on LinkedIn (121%) and Twitter (254%).
Repurposed thought leadership content into gated resources on SEO-optimized pages, supporting lead generation.
Collaborated with subject-matter experts to transform complex technical topics into digestible marketing content.
Plato’s Closet Houston
Marketing Manager
Houston, TX
November 2012 to April 2013
Plato’s Closet (NASDAQ: WINA) is a franchise retail company that buys and sells trendy, lightly used clothing.
Led integrated marketing campaigns across in-store materials, website, email, social media and PR.
Developed creative briefs and directed agency ad campaigns across radio, Pandora and YouTube.
Sanita Footwear
Marketing Manager
Houston, TX
August 2011 to March 2012
Sanita Footwear is a Denmark-based footwear brand specializing in workwear and fashion clogs.
Led email marketing campaigns for product launches and promotions, increasing email-driven sales by 19%.
Created social media strategy translating brand positioning and heritage into platform-specific content.
Led influencer partnerships and product gifting initiatives to increase brand awareness.
Secured editorial coverage for company news and product launches in national consumer and trade publications.
Developed U.S. branding strategy and product naming for new slip-resistant clog, the Sanita SmartStep.
Regional Food Bank of Oklahoma
Oklahoma City, OK
Marketing Coordinator, March 2009 to October 2010
Marketing Assistant, December 2008 to March 2009
The Regional Food Bank of Oklahoma is the state's largest hunger relief nonprofit, serving 53 counties across Oklahoma.
Developed and executed the organization's first holiday email fundraising campaign, generating more than $500K.
Built and grew the social media presence from scratch, reaching 5K+ followers on both Twitter and Facebook.
Led local campaign for the national Pound for Pound Challenge, earning a $10K national Marketing Excellence Grant.
Selected to serve on Feeding America's Social Media Committee to educate food banks on social growth strategies.
Established a Celebrity Council, leveraging influencers through media and events to raise hunger awareness.
Pitched local media and secured coverage for major donations, fundraising campaigns and hunger-related initiatives.
Bankmark / Event Coordinator
Norman, OK
March 2008 to November 2008
BankMark was a banking consulting firm that helped banks in formation raise investor capital.
Coordinated investor events for Great Nations Bank, managing vendor relationships, logistics and communications.
The Daily O’Collegian
Contributing Writer
Stillwater, OK
August 2005 to May 2007
The Daily O'Collegian is a student-run, print newspaper at Oklahoma State University.
Wrote feature stories covering campus events and student life, contributed music reviews and conducted interviews with touring musicians including Hanson, MC Pee Pants and Andrew McMahon.
CenterPoint Energy
Corporate Communications Intern
Houston, TX
May 2006 to August 2006
CenterPoint Energy (NYSE: CNP) is a Fortune 500 electric and natural gas utility company.
Supported corporate communications by developing content for press releases, product sheets and newsletters.
Education
University of Oklahoma
Norman, OK
M.A. Degree Program - Mass Communication
2010 to 2011
Oklahoma State University
Stillwater, OK
B.A. Degree - Journalism / Public Relations
2003 - 2007
Certifications
Awards
Silver ADDY Award / Public Service Video / 2026
Award of Excellence / Google Paid Search / 2025
Award of Excellence / Social Media Ads / 2025
Silver ADDY Award / Integrated Media Public Service Campaign / 2025
Bronze ADDY Award / Public Service Campaign (2–4 Executions) / 2025
PRSA Uppercase Award / Award of Excellence for Marketing Campaign / 2024
PRSA Uppercase Award / Award for Public Service Campaign / 2024
Silver Link Award / Branding Category / 2024
Silver ADDY Award / Social Media Campaign / 2024
Business Marketing Awards Winner / 2019
HOW In-House Design Awards Winner / 2017
Insperity Employee of the Month Nominee / 2015
WeCanEndThis.com Digital Can Drive / Winner, Resulting in a Truckload Food Donation to Food Bank / 2010
Pound For Pound Challenge / $10,000 Marketing Excellence Grant Recipient / 2010
Midwest Media & Marketing Video / Grant Recipient / 2010
People With Style / Oklahoma Magazine / 2009
Career Development
Conferences/Trainings
MARCON / OKC, OK / 2025
Women in Business Summit / OKC, OK / 2024
Hubspot’s INBOUND / Boston, MA / 2018
Hubspot’s INBOUND / Boston, MA / 2017
American Marketing Association Marketing Edge Conference / Houston, TX / 2016
Copyblogger Authority Conference / Denver, CO / 2015
American Marketing Association Edge Conference / Houston, TX / 2014
South By Southwest (SXSW) Interactive Conference / Austin, TX / 2014
Feeding America Marketing Conference / Chicago, IL / 2011
Feeding America Marketing Conference / Chicago, IL / 2010
Social Media Summit / Charlotte, NC / 2010
Convio Email Marketing Training / Austin, TX / 2010
The Oklahoman Social Media Conference / OKC, OK / 2009