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SKILLS

With experience across both B2B and B2C marketing, I specialize in integrated campaigns, content strategy and brand storytelling across a variety of channels and audiences.

Below is a snapshot of my core areas of expertise.

Integrated Marketing & Public Relations

I have experience developing and executing integrated marketing and communications initiatives that align marketing, PR and audience engagement strategies.

Experience includes:

  • Audience and competitive research

  • Integrated campaign roadmapping and customer journey planning

  • Strategic channel selection and campaign execution

  • Content strategy across paid, owned and earned channels

  • Campaign launch planning and execution

  • Agile collaboration across stakeholders, teams and vendors

  • Campaign reporting and performance optimization

Strategic Content Development

I develop strategic content designed to align business objectives, audience insights and messaging across channels and the full customer journey.

Skills include:

  • Subject-matter expert interviewing

  • Value proposition development

  • Messaging aligned with brand, legal and editorial standards

  • Buyer journey content mapping and friction reduction

  • Tone/voice alignment across customer personas and channels

  • Call-to-action refinement

  • Content auditing and refreshes

  • Cross-functional feedback loops

Copywriting

My experience spans both B2B and B2C content development across a variety of formats, platforms and audience needs.

Experience includes:

  • Long-form blogs and articles

  • Website and landing page copy

  • Email marketing campaigns

  • Paid social

  • SEM copy

  • Product and campaign messaging

  • Video scripting

  • SEO-focused content development

  • Executive communications

  • Press releases, op-eds and strategic crisis communications

 

Digital Marketing & Analytics

I use performance insights, platform knowledge and audience behavior to optimize campaigns and content strategy.

Skills include:

  • SEO and keyword strategy

  • Campaign reporting and optimization

  • Email segmentation and lead nurturing

  • CMS and website management

Creative & Visual Content Production

In addition to writing and strategy, I have experience supporting visual storytelling and digital content production.

Experience includes:

  • Photography and visual storytelling

  • Creative design direction

  • Social media content development

  • Video production coordination

  • Campaign creative collaboration

AI-Enhanced Workflows

I use AI tools as collaborative creative and strategic partners with a focus on ideation, research and workflow efficiency while maintaining a strong human perspective on storytelling and brand voice.

Experience includes:

  • Research synthesis and competitive analysis

  • Brainstorming campaign concepts and messaging angles

  • Refining copy for different audiences and channels

  • SEO and content optimization support

  • Workflow efficiency and creative iteration

  • Enhancing ideation without replacing human insight

 
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Marketing technology

  • Adobe Photoshop and InDesign

  • Canva

  • CapCut

  • ChatGPT

  • Claude

  • Google Ads

  • Google Analytics

  • HubSpot

  • LinkedIn Campaign Manager

  • Mailchimp

  • Meta Ads Manager

  • Monday.com

  • Slack

  • Shopify

  • Squarespace

  • Wix

  • WordPress

  • Workfront

Social media platforms

  • Facebook

  • Instagram

  • LinkedIn

  • Pintrest

  • Threads

  • TikTok

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