Email Nurturing Campaign
At Insperity, I developed lead-generation email campaigns designed to engage prospective customers who downloaded educational resources including guides, e-books and editorial content. The campaigns focused on customer education, thought leadership and moving prospects further through the marketing funnel.
Performance testing showed plain-text formats consistently drove stronger engagement, so the campaigns primarily used plain-text email formats designed to feel more personal.
Email 1
Subject line: Are HR hurdles slowing you down?
Hi Sarah,
I speak to small business owners like you every day, and they’ve shared their biggest HR hang-ups with me. Are any of these also keeping you up at night?
Payroll and HR administration
Access to competitive benefits for your employees
HR-related government regulations
All of the above
The good news: Insperity can help you overcome these challenges.
Our full-service HR solution delivers administrative relief, access to better benefits for your employees, reduced liabilities and personalized HR support (not just a call center).
Check out this free, easy-to-read infographic to discover all the ways Insperity can reduce your HR burden. You’ll also discover related resources that tell the story of how we’re helping businesses like yours go further, faster.
I’d love to tell you more and answer any questions you might have. Would you be up for a quick, 5-minute call? Don’t worry – it’s a no-pressure, no-obligation conversation. Simply reply to this email or call 866-476-8517 if you’re ready to chat.
I look forward to hearing from you!
Kind regards,
Dean Ryan
Business Performance Specialist
solutions@insperity.com
866-476-8517
Email 2
Subject line: Sarah, did you get everything you need?
Hi Sarah,
Recently, I emailed you to tell you more about Insperity’s full-service HR that provides administrative relief, access to better benefits for your employees, reduced liabilities and personalized HR support (not just a call center).
Are you bearing the weight of all these burdens on your own? What if you weren't?
I encourage you to take a look at our services overview brochure to learn more about what you can expect from Insperity. Also, take a moment to explore related resources and find out more about how Insperity can make a difference in your business.
I’d love to find a time to connect and discuss some of your current HR challenges. No pressure – just a quick chat about your business goals. Reply to this email or call 866-476-8517, and let me tell you more. Don’t worry – it’s a no-pressure, no-obligation conversation.
I look forward to hearing from you!
Kind regards,
Dean Ryan
Business Performance Specialist
solutions@insperity.com
866-476-8517
Email 3
Subject line: Sarah, are you focusing on the big picture?
Hi Sarah,
I hope I’m not pestering you. (Let me know if I am.)
But what vision do you have for your business? If costly HR issues are getting in your way, I want you to know that we can help.
Insperity’s full-service HR solution helps you remove HR obstacles, side-step pitfalls and clear a path so you and your employees can fulfill your ambitions. We handle many of your complex administrative tasks, deliver access to better benefits for your employees, reduce your employer liabilities and provide personalized HR support (not just a call center).
Watch this quick, 3-minute overview video to discover the broad range of services, support and expertise Insperity offers your business. You can also explore other relevant resources and find out how we’re helping companies across America thrive.
Want to know exactly how Insperity can make a difference in your business? Reply to this email or call 866-476-8517, and let me tell you more. Don’t worry – it’s a no-pressure, no-obligation conversation.
I look forward to hearing from you!
Sincerely,
Dean Ryan
Business Performance Specialist
solutions@insperity.com
866-476-8517
Email 4
Subject line: Are HR hurdles slowing you down?
Hi Sarah,
I hope you’re finding value in the content I’ve been sending you over the past couple of weeks, especially as you think about your HR strategy. Do you have any questions or feedback? I'd be happy to hear from you.
Also, I wanted to reach out one last time to see if you’re ready for a quick chat to discuss your business goals. Simply reply to this email or call 866-476-8517, and let me tell you more. Don’t worry – it’s a no-pressure, no-obligation conversation.
I hope to hear from you soon!
Sincerely,
Dean Ryan
Business Performance Specialist
solutions@insperity.com
866-476-8517