Product Marketing
At Insperity, I created foundational product marketing and sales enablement content that helped communicate complex services and SaaS products to prospective customers. The collateral featured below served as cornerstone messaging pieces, used to create web pages and other customer-facing materials while maintaining a consistent value proposition across channels.
The Challenge
Insperity regularly introduced new services and SaaS products that required clear market positioning and consistent messaging. The company needed foundational content that could support customer education, sales enablement and lead generation while translating complex HR, workforce management and technology concepts into accessible, customer-focused language.
Strategy & Execution
Partnered with executive leadership, product marketers, in-house legal counsel and subject-matter experts to develop messaging frameworks and customer-facing content for new services and technology solutions.
Created foundational product marketing assets, including brochures, product sheets, landing pages and web content, that established positioning, communicated value propositions and supported broader campaign efforts.
Translated complex HR and technology concepts into clear, benefit-driven messaging for business decision-makers.
Collaborated with designers to develop integrated marketing assets that aligned messaging, visual design and customer experience across channels.
Developed content that supported multiple stages of the buyer journey, from initial awareness and education through sales conversations and solution evaluation..
Insperity HR Consulting Brochure
This positioned Insperity's consulting services around the evolving challenges organizations face throughout the business lifecycle. Originally developed as a brochure and adapted for the web, the content helped business owners understand how HR strategy, talent management, leadership development and risk mitigation can support growth, scalability and long-term business success.
Insperity Premier: HCM Technology Brochure
This product marketing campaign showcased Insperity's human capital management platform. The piece translated technical product features into clear business outcomes, helping HR leaders understand how the platform could streamline operations, improve workforce management and support organizational growth.
Insperity ExpensAble SaaS Product Sheet
This product marketing campaign supported Insperity ExpensAble, an expense management software suite. Developed through a combination of landing pages, product sheets and supporting marketing materials, the content translated technical capabilities such as mobile receipt capture, workflow automation, reporting, accounting integrations and the ExpensAble Plus Mastercard into clear business benefits.