The Challenge

Wildlife Acoustics needed a stronger content and social strategy that could engage a highly niche audience of researchers, conservationists and wildlife enthusiasts without relying heavily on paid growth tactics.

Strategy & Execution

Organic Social Media Growth

• Managed the company’s day-to-day social media content calendar, creating original organic content aligned with broader marketing initiatives and product education goals.

• Developed and executed an organic social media strategy focused on educational storytelling, field research and community engagement.

• Created visually driven content designed to make technical subject matter more approachable and engaging.

Educational Content Marketing

• Wrote long-form educational blog content covering wildlife research, acoustic monitoring technology and field recording workflows.

• Interviewed internal subject-matter experts to translate highly technical concepts into approachable, audience-friendly content optimized for both readability and search performance.

• Developed SEO-focused educational content designed to support top-of-the-funnel audience engagement.

Brand Photography & Creative

• Shot original product and lifestyle photography used across advertising, social media and marketing collateral.

• Helped strengthen the visual identity of the brand through field-focused imagery and storytelling.

Results

• Increased social media engagement across platforms, including Instagram (503%), Twitter (201%) and Facebook (94%).

• Grew social media reach by increasing impressions on Instagram (354%), Twitter (49%) and Facebook (89%).

• Achieved an average time on page of 3.5 minutes across educational blog content.