PR Campaign for Internet Services Provider
I led a public relations campaign designed to strengthen Visionary Broadband’s reputation as a community-focused fiber internet provider serving rural communities across Colorado, Wyoming and Montana.
The Client Challenge
Visionary Broadband needed to build ultra-local earned media in rural markets while increasing visibility in key trade publications to strengthen brand reputation.
Strategy & Execution
Through media research, identified digital equity as a growing narrative within the broadband space and developed storytelling angles around how Visionary’s reliable internet access created economic and social opportunities in underserved communities.
Positioned the company as a community-focused connectivity partner supporting rural growth and access.
Led outreach to local media outlets and national trade publications.
Results
125 media placements
20 national trade placements
100% placement rate
Wyoming News Now: Fiber internet expansion project announced in Bar Nunn
Gillette News Record: Visionary has delivered fiber internet to more than 10,000 customers
Broadband Communities: Visionary Broadband acquires Colorado-based ISP
Featured Press Release Writing
Visionary Broadband Unveils Faster Fiber Internet, Launching 5-Gigabit Speed
This press release announced the launch of Visionary Broadband’s new 5-Gigabit internet service while positioning expanded broadband infrastructure as critical to economic opportunity and long-term growth in rural communities.Visionary Broadband Delivers Connectivity to 10,000 More Underserved Across West
This press release used a company milestone to reinforce broader messaging around closing connectivity gaps and expanding reliable internet access across underserved rural markets.
Visionary Broadband Rebrands Aristata Communications, Upgrades Service
This press release announced the company’s rebrand to Visionary Broadband while highlighting network upgrades, expanded service capabilities and continued investment in rural broadband infrastructure.Visionary Broadband Brings High-Speed Fiber Internet to Bar Nunn
This press release announced the expansion of fiber internet services into Bar Nunn, Wyoming, while emphasizing the role reliable internet access plays in supporting local businesses, education and community development.Visionary Broadband Acquires Mountain Broadband
This press release announced Visionary Broadband’s acquisition of Mountain Broadband and highlighted the company’s continued expansion of broadband access across rural communities.