Branding
I partnered with a startup tax company called Dino Tax Co to develop its brand identity, website and early-stage marketing strategy ahead of launch. The goal was to create a memorable local brand that balanced professionalism with personality in a traditionally conservative industry.
Strategy & Execution
Developed the brand identity, messaging and visual direction for the business launch.
Created brand standards and partnered with an illustrator to develop a custom logo and mascot concept.
Developed website wireframes and SEO-focused website copy designed to support discoverability and customer conversion.
Created a blog and content strategy focused on improving search visibility and educating customers.
Established the company’s social media presence across Facebook, Instagram and Twitter.
Developed Facebook advertising campaigns targeting local audiences during tax season.
Supported local brand visibility through business cards, branded apparel and other marketing collateral.
Results
Marketing efforts contributed to 69% of new business during the company’s first year.
Facebook advertising generated 44% of new business in year one.
Online directory visibility contributed to 20% of new business.
The company began generating new customers within days of launch.
Brought the Brand to Life
Developed the brand positioning, messaging and creative direction for Dino Tax Co’s launch identity, including partnering with an illustrator on the logo and mascot concept to create a playful and memorable tax brand.
Built the Digital Presence
Developed the website messaging, SEO-focused copy and content structure designed to improve discoverability, strengthen local search presence and support customer acquisition.
Developed the Brand Locally
Supported early customer acquisition through community-focused marketing efforts, including branded promotional materials designed to increase local visibility and reinforce the brand identity during launch.