Social Media Plan
At Sanita Footwear, I created a comprehensive social media plan designed to connect the brand’s global vision with day-to-day content strategy, audience engagement and product marketing. The plan translated Sanita’s brand values, Danish heritage and product positioning into a practical framework for growing and managing its social presence across Facebook, Twitter, Instagram and Pinterest.
The Challenge
Sanita needed a more intentional social media presence that could support brand awareness, product marketing and customer engagement while staying rooted in the company’s core identity: craftsmanship, comfort, quality, sustainability and trend-setting design.
Strategy & Execution
I developed a social media roadmap built around four primary objectives: optimizing networks, optimizing content, improving product marketing and strengthening brand consistency. The plan included platform-specific recommendations, engagement tactics, retailer partnerships, influencer outreach, seasonal content planning, SEO considerations and employee social media guidelines.
Brand-Focused Content System
To make the strategy actionable, I created recurring content concepts tied directly to Sanita’s brand values, including “On Trend” for product and fashion relevance, “Up Close” for handcrafted product details, “Street Cred” for sustainability and accreditations and “What’s Danish?” for heritage-driven storytelling.
Social Media Plan
A 2012 strategic plan covering brand positioning, platform strategy, content development, engagement tactics, product marketing, seasonal planning and internal guidelines.